"SEO program by Google" Training in Lahore

SEO Program by Google

 

Course Description:

The SEO Program by Google is a comprehensive training program designed to equip participants with the knowledge and skills required to excel in the field of Search Engine Optimization (SEO). This program is developed and delivered by Google, one of the world's leading technology companies and a prominent player in the digital marketing industry. Participants will learn the latest SEO techniques and best practices directly from experts at Google, gaining a competitive edge in the ever-evolving world of online search.

 

Course Duration: 12 weeks

 

 

Understand the fundamentals of SEO and its importance in digital marketing.

1. Learn how search engines work and how Google ranks web pages.
2. Develop strategies to improve website visibility and organic search rankings.
3. Master on-page and off-page SEO techniques.
4. Explore the role of keywords, content, and user experience in SEO.
5. Understand technical SEO elements, including site structure and performance optimization.
6. Gain proficiency in using Google's SEO tools and resources.
7. Stay updated with the latest SEO trends and algorithm changes.
8. Implement ethical and sustainable SEO practices.
9. Prepare for the Google SEO Certification exam (optional).

Course Outline:

 

Module 1: Introduction to SEO

 

Understanding the Importance of SEO

1. SEO vs. SEM
2. Google's Role in Search

Module 2: Search Engine Basics

1.  
2. How Search Engines Work
3. Google's Search Algorithms
4. Ranking Factors

Module 3: On-Page SEO

 

1. Keyword Research and Analysis
2. On-Page Optimization Techniques
3. SEO-Friendly Content Creation

Module 4: Off-Page SEO

 

1. Link Building Strategies
2. Social Media and SEO
3. Local SEO
4. Module 5: Technical SEO

 

Website Structure and Navigation

• Mobile Optimization
• Page Speed and Performance
• Module 6: Content Marketing and SEO

 
Content Strategy for SEO

1. SEO Copywriting
2. Multimedia SEO

Module 7: User Experience and SEO

 

Website Usability and SEO

1. Core Web Vitals
2. Voice Search Optimization

1. Module 8: Google SEO Tools and Resources

 

• Google Search Console
• Google Analytics
• Google My Business

1. Module 9: SEO Analytics and Reporting
2.  
3. Key SEO Metrics
4. Performance Tracking
5. SEO Reporting Tools

Module 10: SEO Trends and Updates

 

Staying Informed with SEO News

Google Algorithm Updates

Future Trends in SEO

Module 11: Ethical SEO Practices

 

White Hat vs. Black Hat SEO

Avoiding Penalties

Ethical Link Building

Module 12: Google SEO Certification (Optional)

 

Preparation for the Google SEO Certification exam

Exam Tips and Practice

Course Assessment:

 

Weekly quizzes and assignments

• Mid-term project: SEO audit and optimization plan for a website
• Final project: Implementing SEO strategies on a real or simulated website
• Optional: Google SEO Certification exam
• Course Delivery:

 
Lectures and presentations by Google-certified instructors

• Hands-on exercises and practical assignments
• Discussion forums for interaction and collaboration
• Access to Google's SEO resources and tools

By the end of this SEO Program by Google, participants will have the knowledge and practical skills needed to excel in the field of SEO, boost website rankings, and drive organic traffic, while also having the option to obtain the prestigious Google SEO Certification.